 Oakley partnered with Ducati Motor Holding S.p.A. in 2003 and has since produced a comprehensive range of eyewear products that salute the art and technical innovation of both companies.
"Oakley performance eyewear has always been a favorite among Ducati racers, and Oakley engineers will always be inspired by the pure genius and raw power of Ducati design," said Oakley CEO Colin Baden. "Both companies have earned a respected heritage of innovation. This special edition eyewear pays homage to those who push the limits of possibility, and to anyone who demands uncompromising performance and definitive style," Baden concluded.
Lucio Attiną, Brand Development Director said: "The philosophy, style and prestige of the two brands are so similar that, if Ducati were an eyewear manufacturing company, it would be Oakley! The impressive achievements of this partnership, established in 2003, are the tangible proof of the credibility and effectiveness of the project, which tightly connects the two high-performance, world-famous companies. The agreement highlights the strengths of both companies and expands them at the same time, enabling us to further communicate our brand and be even more visible in the market."
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