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New for 2011: The Monster 796 is the perfect synthesis between sports performances, aesthetics and daily riding pleasure. Cared for in each single detail, it is the ideal bike for each riding style and represents the utmost evolution of the Monster family.
The Monster Concept: Less is Monster
The 'less-is-more' philosophy behind all Monsters underlines Ducati's never-ending pursuit of genuinely compact, high performance motorcycles, but these new models have succeeded in being even more 'pared down' than their predecessors. Every single component has been redesigned and redeveloped so now more than ever, form follows function. With any details detracting from the Monster concept being eliminated, 'less-is-more' also means 'less-is-Monster'. Less weight plus more torque equals fun-filled riding. 
The Monster 796: Urban Icon
The Monster family introduces the 796, an exciting addition to the line-up that combines the user-friendliness of the 696 with the sports character of the 1100. Delivering 87hp (64kW), a dry weight of just 167kg (368lb) and optional ABS, the stylish new Monster 796 returns the magic of mid-range to the Monster family.
With the brand new Desmodue 796 engine at the heart of the machine, a single-sided swingarm and revised ergonomics, the Monster 796 perfectly balances lifestyle performance with everyday functionality to enhance the original Monster spirit.
Dressed in Ducati red, arctic white silk or diamond black silk with a bright red Trellis frame, the Monster 796 can be further personalised with an additional 10 colour schemes available in ‘Logomania' the innovative Monster Art program.
The Monster 796 opens a new road to the world of Ducati Monster and becomes the ‘urban icon' of hand-built Italian naked motorcycles.
Monster Style
Refined and sophisticated, the Monster 796 is proud to show its unmistakable style as the ‘Italian ambassador' in the world of motorcycling.
The large diameter tube construction flows into the cast aluminium rear sub-frame which matches the matte black rear swingarm and footrest hangers.
The 17" wheels in the five ‘Y-shape' mount a stylish pin-stripe for 60° of the circumference of the rim which creates a full circle of red when in motion.
The bright white illuminated display, the stylish red stitching of the new seat, the italian flag and the new Ducati logo on the front mudguard complete the clean and minimalist style of this new urban icon.
Ergonomics
The Monster 796 features a new seat designed with a comfort-enhancing shape, further accentuated with stylish red stitching.
Furthermore, the rear sub-frame has been constructed ready to accept the new accessory grab-handles designed not only to provide a confidence-inspiring grip for the passenger, but also to blend into the natural line of the rear-end
Single-sided swingarm
The beautifully shaped single-sided swingarm gives the Monster a ‘tough' look while ensuring higher rigidity, reduced weight and enhanced road holding.
The swingarm is chill-cast using aluminium in its most noble form. Gravity cast and heat treated, the component achieves the best mechanical characteristics as well as reduced final weight for improved handling.
Desmodromics: 796 Desmodue
The 796 engine is a completely brand new, lightweight Desmodue power unit designed to provide the torquey, smooth and enjoyable character famous of all Desmodromic L-Twins.
Lightweight crankcases
The new crankcases hug the gearbox internals much closer to create a smaller and more compact outer profile and achieve considerable weight savings over previous cases.
Power & Torque
The Monster 796 produces 84hp (64kW)@ 8250rpm of power and a torque to 58lb-ft (78Nm) @ 6250rpm.
APTC clutch
The APTC ‘wet’ clutch gives a ‘slipper’ type action that prevents destabilizing of the rear-end under aggressive down-shifting and also gives the extra benefit of a super-light feel at the lever, a great benefit in stop-start city traffic or during longer journeys. The 21-plate oil-bath clutch (11 friction and 10 steel) represents a power-enhancing weight reduction over the ‘dry’ system as well as having a quieter operation and requiring less maintenance.
Exhaust system
Providing a deep and rich exhaust tone within current noise and emissions regulations is no mean feat, but the Monster definitely provides the L-Twin sound famous of Ducati. Its bold, high-level twin mufflers also make a striking style statement.
The exhaust system on Monster 796 has one Lambda probe dedicated to each cylinder, enabling precise fuelling for a smoother power delivery as well as complying with current emission regulations.
The Monster 796 is available in Diamond Black Silk, Arctic White Silk, and Classic Ducati Red. The Monster 796 is also available with ABS.
Come by the Dallas showroom to see our current Ducati Monster 796 inventory! 
CURRENT SHOWROOM INVENTORY INCLUDES:
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